Our Breeding Program - Making The Commercial Connection

Mission

To offer focus, direction and opportunity to forward thinking, profit-minded producers interested in breeding and growing ideal feeder calves and replacement females for consumer-driven predetermined niche markets.

Method

Through "Planned Genetics" based on accurate EPD's for both performance and carcass traits, verified by actual results at the ranch, in the feedlot, at the processor and finally approved and coveted by the consumer, we will recommend specific breed crosses and specific genetics to be used in a program approach to consistency, tenderness and palability. The Commercial Connection will offer retained ownership, partnering or contract to purchase the harvest of our "Planned Genetics." Each crop will be appropriately evaluated for its desired traits (at the ranch, feedlot, processor, retailer and acceptance), and the results will be shared with the principles involved. Market price for the finished product will be known and substantially above commodity meat prices. We will tie the finished steer price to the retail price of beef.

Vision

Through our continued involvement with Western Beef Alliance, we see the day that producers, processors and retailers will all sit down at the same table and conduct basic business strategy and marketing programs to best service the consumer while enhancing the viability of each segment of the beef industry. The producer becomes a better student of his product and the retailer becomes more aware of the production challenge. We believe that time to be now!